Website graphics do matter.
Websites follow fashion trends. 20 years ago black backgrounds were in style, 10 years ago everyone had vertical navigation, and 5 years ago creating websites with a lot of shine and bubble was considered “in style.” Today, a flatter, more open, simple graphic design is in style.
Is your look current? Does it even matter?
You need to review your own industry and decide if following graphic designer website trends is of any importance to you.
So does website content.
While graphics can wow, it is content that makes an Internet viewer stay on your site. Make sure your message:
- is clear.
- content has been optimized (SEO) to be found by the search engines.
- is on a page with more than 250 words. This is a minimum threshold that search engines use as they determine how relevant your website is for a search query.
SEO important pages.
SEO stands for Search Engine Optimization. The short story is that there are steps to take to make sure that your content is not only relevant to your target consumers, but also to search engines on the Internet that will show your website in their search result pages.
Website tip: Always own the domain you are marketing. Always.